Privacy Policy

Privacy Statement

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Cleaver Dermatology and Aesthetics ("the practice," "we," "us," or "our") is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Privacy Policy describes how our website collects, uses, and safeguards information. By accessing or using this website, you consent to the practices described below.

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This policy applies only to information collected through this website. It does not apply to information collected in person at our offices, by phone, or through our electronic medical records or patient portal systems, which are governed separately by our Notice of Privacy Practices under HIPAA.

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Collection of Your Personal Information

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We may collect personally identifiable information such as your e-mail address, name, home or work address, and telephone number. We may also gather non-unique demographic information, including ZIP code, age, gender, preferences, interests, and favorites.

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There is also information about your computer hardware and software that is automatically collected by our website. This information can include your IP address, browser type, domain names, access times, device identifiers, and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the website.

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Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through public message boards, contact forms, or third-party platforms linked to our site, this information may be collected and used by others.

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Use of Your Personal Information

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We use your personal information to operate the website and deliver the services you have requested, including responding to inquiries, scheduling consultations, providing information about treatments and services, and improving the website experience.

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We do not sell, rent, or lease our customer lists to third parties. We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. We may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to the practice, and they are required to maintain the confidentiality of your information.

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The website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

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Use of Cookies

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The website uses "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

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You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the website.

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Google Analytics 4 (GA4)

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We use Google Analytics 4 ("GA4"), a web analytics service provided by Google LLC, to understand how visitors interact with our website. GA4 uses cookies, device identifiers, and similar technologies to collect information such as pages visited, time spent on pages, referring URLs, approximate geographic location (derived from IP address), browser and device characteristics, and interactions with site content.

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The information generated by GA4 about your use of the website is transmitted to and stored by Google. Google may use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website and internet usage. IP addresses are anonymized where supported, and GA4 does not knowingly collect Protected Health Information (PHI).

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You may opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout, or by adjusting your browser's cookie settings.

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Meta Pixel (Facebook Pixel)

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Our website uses the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. (the operator of Facebook and Instagram). The Meta Pixel collects information about your interactions with our website, such as pages viewed, buttons clicked, and actions taken, along with technical information such as your IP address, browser type, and device identifiers.

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This information is shared with Meta and is used to measure the effectiveness of our advertising, deliver targeted advertisements to you on Meta platforms, and build audiences of users with similar interests. Meta may combine this information with other data it has collected about you.

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We do not intentionally transmit Protected Health Information (PHI), appointment details, treatment information, or any information that could identify you as a patient through the Meta Pixel. However, because third-party tracking technologies operate independently, we cannot guarantee the behavior of these tools in all circumstances. You can manage your advertising preferences and opt out of interest-based advertising through your Facebook and Instagram account settings, or via https://www.aboutads.info/choices/.

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HIPAA Notice and Protected Health Information

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Cleaver Dermatology and Aesthetics is a covered entity under the Health Insurance Portability and Accountability Act of 1996 ("HIPAA"). Protected Health Information ("PHI") that you provide in the course of receiving medical care is governed by our separate Notice of Privacy Practices, which is available upon request and at our offices.

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This website is intended for general informational and marketing purposes only. You should not submit any Protected Health Information, medical records, diagnoses, treatment history, insurance details, or other sensitive medical information through website forms, chat features, email, or any publicly accessible portion of this site. Communications submitted through the general website are not transmitted through a HIPAA-compliant channel and should not be considered confidential.

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For secure communication regarding your care, please contact the practice directly by phone or through our designated patient portal.

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Security of Your Personal Information

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We secure your personal information from unauthorized access, use, or disclosure. Personal information collected by this website is stored on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

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While we use industry-standard safeguards, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of information transmitted to or from the website.

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Limitation of Liability

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The information provided on this website is for general informational purposes only and is not intended as medical advice, diagnosis, or treatment. No physician-patient relationship is created by your use of this website. You should always seek the advice of a qualified healthcare provider for any questions regarding a medical condition or treatment.

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To the fullest extent permitted by law, Cleaver Dermatology and Aesthetics, its owners, physicians, providers, employees, agents, affiliates, and contractors disclaim all warranties, express or implied, regarding this website and its content, including but not limited to warranties of accuracy, completeness, merchantability, and fitness for a particular purpose.

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In no event shall Cleaver Dermatology and Aesthetics be liable for any direct, indirect, incidental, consequential, special, or punitive damages arising out of or in connection with your access to or use of this website, including but not limited to damages related to the transmission of information you voluntarily submit through non-secure website channels. You acknowledge and agree that any Protected Health Information or other sensitive information transmitted through this website's public forms, email links, or third-party tracking technologies (including but not limited to Google Analytics 4 and the Meta Pixel) is done so at your own risk, and that the practice's obligations under HIPAA apply only to PHI received through secure, designated channels.

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Nothing in this Privacy Policy is intended to limit any rights you may have under HIPAA, state privacy laws, or other applicable consumer protection statutes that cannot be lawfully waived or limited.

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Children's Privacy

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This website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe that a child has provided personal information to us, please contact us so that we may delete the information.

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Your Choices and Rights

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You may request to review, update, or delete personal information we have collected about you through the website by contacting us using the information below. Depending on your state of residence, you may have additional rights under applicable privacy laws, including the right to request disclosure of the categories of information we collect and to opt out of certain uses.

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Changes to This Statement

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Cleaver Dermatology and Aesthetics will occasionally update this Privacy Policy to reflect company and customer feedback. We encourage you to periodically review this statement to be informed of how we are protecting your information. Your continued use of the website after changes are posted constitutes your acceptance of the updated policy.

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Contact Information

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Cleaver Dermatology and Aesthetics welcomes your questions or comments regarding this Privacy Policy. If you believe that we have not adhered to this statement, please contact us at:

Cleaver Dermatology and Aesthetics
Phone: 770-800-3455

Effective Date: April 20, 2026

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